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News Updates

ASFONA BOARD MEETING
[ May 18, 2017, WASHINGTON D.C. ]
A meeting of the ASFONA Board of Directors and ASFONA Associate Members was held at The “W” Hotel – Washington D.C. on May 18th & 19th 2017. Bobby Bowers from Smith Travel Research made a presentation to the group on the prevailing and projected business environment in North America including the expanded markets to be covered by ASFONA going forward. John Shingler gave an extended presentation on the new structure of ASFONA and its commitment to Marriott during the Starwood/Marriott integration.
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ASFONA BOARD MEETING
[ November 09, 2016, NASHVILLE ]
A meeting of the ASFONA Board of Directors and ASFONA Associate Members was held at The Westin Hotel in Nashville on November 9th. On the evening prior to the Board Meeting the ASFONA Owners Board hosted a pre-meeting working dinner. The guest at the dinner was Liam Brown - President North America Owner & Franchise Relations - Marriott International. The dinner discussion focused on the immediate and ongoing interaction conduit/structure between ASFONA and Marriott International in North America.
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ASFONA BOARD MEETING
[ May 19, 2016, ATLANTA ]
A meeting of the ASFONA Board of Directors and the ASFONA Associate Members was held at the Le Meridien Hotel in Atlanta on May 19th. For part of the Owners Board session the meeting was joined by the Head of Business Integration for Starwood Dave Phillipps. Dave gave the Board Members updates on Starwood's work on the integration program with Marriott. Later in the morning the meeting was joined by Liam Brown - President North America & Canada for Marriott & Head of Owner & Franchise Services.
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ASFONA BOARD MEETING
[ November 03, 2015, Minneapolis ]
A meeting of the ASFONA Board of Directors and the ASFONA Associate Members was held at the Sheraton Hotel Bloomington, Minneapolis on November 3rd 2015. Starwood Senior Leadership team joined the meeting led by Serge Rivera, President The Americas, Bob Hermany, Chief of North Americas Operations, John Peyton, Senior Vice President Global Brand Management ALL Brands & Dave Marr, Senior Vice President, Global Brand Management - Sheraton & Tribute & Colleen Keating, Senior Vice President - Franchise Operation
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ASFONA BOARD MEETING
[ April 07, 2015, NEW YORK ]
A meeting of the ASFONA Board of Directors was held at the Sheraton Hotel in New York in April. The meeting was joined by Starwood's new Chief Executive Officer, Adam Aron and also the President of the Americas, Serge Rivera. Senior Executives from Starwood also presented to the group meeting during the course of the afternoon - this included Bob Hermany Starwood's Chief of North America Operations and also Colleen Keating - Senior Vice President Owner Services.
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ASFONA BOARD MEETING "Click on News Updates" Above for News
[ October 07, 2014, W Hotel Washington DC ]
A meeting of the ASFONA Board of Directors was held in October at the W Hotel – Washington DC. In addition to the mornings main board meeting the group were later joined by the ASFONA Associate Members together with Smith Travel Research and Senior Management Executives from Starwood. The President and also the Chief Operating Officer of Starwood Hotels & Resorts North America joined the group on Wednesday together with The Presidents & CEO’s of AH&LA and Brand USA and The US Travel Association.
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ASFONA BOARD MEETING "Click on News Updates" Above for News
[ March 25, 2014, Westin Diplomat - Florida ]
A meeting of the ASFONA Board of Directors was held in March at the Westin Diplomat Hollywood Beach Florida. In addition to the mornings main board meeting the group were joined in the afternoon by the ASFONA Associate Members together with Bobby Bowers the SVP of Smith Travel Research who together with Executives from Starwood Hotels & Resorts made presentations to the meeting during the course of the afternoon.
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ASFONA BOARD MEETING "Click on News Updates" Above for News
[ October 03, 2013, ATLANTA ]
A meeting of the ASFONA Board of Directors was held in October at the Le Meridien Hotel in Atlanta. In addition to the mornings main board meeting the group were joined in the afternoon by the ASFONA Associate Members together with Bobby Bowers SVP of STR - Katherine Lugar President & CEO of AH&LA together with Dave Marr SVP Brand Mamagement N/A Starwood Hotels & Resorts.
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ASFONA BOARD MEETING "Click News Updates" Above for News
[ March 19, 2013, MONARCH BEACH - CALIFORNIA ]
A meeting of the ASFONA Board of Directors and the Associate Members was held at The St. Regis Monarch Beach - California in March. The ASFONA Board had designated this meeting to agree the primary "Areas of Focus" to be discussed with Starwood during the course of the year. Two specific "Areas of Focus" were scheduled for this meeting - namely Information Technology & Procurement.
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ASFONA BOARD MEETING "Click News Updates" Above for News
[ October 11, 2012, ORLANDO - FLORIDA ]
A meeting of the ASFONA Board of Directors and the Associate Members was held at the Walt Disney World Swan Resort in October. Executives from Starwood Hotels & Resorts joined the evenings Reception & Dinner and then joined the Owners Board for an Executive meeting the following morning.
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ASFONA BOARD MEETING "Click News Updates" Above for News
[ June 06, 2012, New York ]
A meeting of the ASFONA Board of Directors was held on June 6th at the Chatwal Hotel New York. Following this meeting the Board of Directors were joined by the ASFONA Associate Members for an afternoon of industry discussions and presentations from Starwood Brand Leaders - Hoyt Harper - SVP Global Brand Leader Sheraton Hotels / Brian Povinelli - SVP Global Brand Leader Westin Hotels / Paul James - SVP Global Brand Leader St. Regis & Luxury Collection Hotels.
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ASFONA BOARD MEETING "Click News Updates" Above for News
[ January 10, 2012, ATLANTA ]
A meeting of the ASFONA Board of Directors was held in at The St. Regis - Atlanta in January 2012. Following the ASFONA Owners Board of Directors meeting the ASFONA Board were joined by the ASFONA Associate Members and a number of Starwood Management Executives who had been invited to present at the meetings: Posted below is an overview of the discussion points at the meetings. Those ASFONA Members who require further details on the meeting should contact the ASFONA Office directly.
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ASFONA BOARD MEETING "Click News Updates" Above for News
[ November 07, 2011, NEW YORK ]
A meeting of the ASFONA Board of Directors was held at the Sheraton Tarrytown prior to the ASFONA Baord joining Starwood management for the Annual ASFONA / Starwood Executive meeting. The Executive meeting took place at Starwoods Global Headquarters in White Plains New York.
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ASFONA BOARD MEETING "Click News Updates" Above for News
[ July 21, 2011, NEW YORK ]
A meeting of the ASFONA Board of Directors was held in at the "W" Union Square - New York in July. The ASFONA Board were joined by the ASFONA Associate Members and a number of Starwood Management Executives who had been invited to present at the meeting: Those ASFONA Members who require further details on the meeting should contact the ASFONA Office directly.
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ASFONA Board Meeting "CLICK NEWS UPDATES" Above for News
[ March 10, 2011, WASHINGTON D.C. ]
A meeting of the ASFONA Owner Board of Directors was held at The "W" Hotel in Washington DC in March. Following the Owner Board Meeting the group were joined for the remainder of the meeting by a number of Senior Executives from Starwood Hotels & Resorts in addition to the ASFONA Associate Member Group.
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ASFONA Board Meeting "CLICK NEWS UPDATES" Above for News
[ November 03, 2010, WHITE PLAINS / NEW YORK ]
The ASFONA Board of Directors Executive Management Meeting with Starwood for the Fall of 2010 took place on November 3rd. The location was the Executive Board Room at the Starwood Corporate Office in White Plains New York.
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ASFONA Board Meeting "CLICK NEWS UPDATES" Above for News
[ November 02, 2010, WHITE PLAINS / NEW YORK ]
The ASFONA Board of Directors met on November 2nd & 3rd in New York. The location was the Executive Board Room in Starwoods Corporate Office in White Plains New York. The meeting comprised three parts commencing with management reviews of the Sheraton brand followed by a review and presentation on ISAC - The "Integrated Sales & Catering System" This was in turn followed by an ASFONA Board Meeting and then an Executive Meeting between the ASFONA Board and Starwood Executive Management.
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ASFONA Board Meeting "CLICK NEWS UPDATES" Above for News
[ October 21, 2010, MIAMI ]
A meeting of the ASFONA Board of Directors took place at the "W" Hotel - South Beach - Miami on October 21st and 22nd. The primary agenda discussion points for this meeting concentrated on the "Area of Focus" meetings that had taken place throughout the year between Starwood Executives and ASFONA Board Members. Each working group from the ASFONA Board to report back to the whole Board on the outcome of the meetings.
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ASFONA Board Meeting "CLICK NEWS UPDATES" Above for News
[ May 13, 2010, NEW YORK ]
A meeting of the ASFONA Board of Directors was held at the "W" Union Square New York in May. One of the primary goals on the agenda was to complete the business plan with Starwood for implimenting the ASFONA / Starwood "Areas of Focus" business initiatives for 2010 / 2011. Denise Coll, the President of Starwood North America attended part of the meeting to inform the ASFONA board of Starwoods commitment to the implimentation of the process.
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ASFONA BOARD MEETING:- CLICK "News Updates" ABOVE FOR NEWS
[ January 07, 2010, ATLANTA ]
The first meeting of 2010 of the ASFONA Board of Directors was held at The St. Regis in Atlanta, Georgia. The meeting was attended by a number of executives of Starwood Hotels & Resorts and also the ASFONA Associate Members who made a series of hotel & Travel Industry presentations to the group.
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ASFONA & STARWOOD MEETING:- (CLICK "News Updates" ABOVE FOR NEWS
[ October 22, 2009, NEW YORK ]
Each year the ASFONA Board of Directors meet with the Executive Management of Starwood. The business issues discussed at the last meeting were agreed at the ASFONA board meeting on October 22nd and are shown below. The Starwood Corporate Headquarters in White Plains New York was the venue for the joint executive meeting on October 23rd and the Sheraton Tarrytown, New York was the venue for the ASFONA board meeting the day before.
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ASFONA BOARD MEETING:- CLICK "News Updates" ABOVE FOR NEWS
[ July 22, 2009, NEW JERSEY / NEW YORK ]
An ASFONA Board Meeting was held at the "W" Hotel - Hoboken - New Jersey / New York on July 21st & 22nd. A number of Starwood Hotels & Resorts senior management executives joined the group both for segments of the meetings and for the dinner on July 21st.
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ASFONA OWNERS & HONORARY BOARD MEETING
[ July 21, 2009, NEW JERSEY / NEW YORK ]
A meeting of the ASFONA Owners Board of Directors together with the ASFONA "Associate Members" - Honorary Board Members was held at the "W" Hotel - Hoboken - New Jersey / New York on July 21st 2009.
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STARWOOD PRESENTATIONS AT ASFONA BOARD MEETING
[ July 21, 2009, NEW JERSEY / NEW YORK ]
An ASFONA Board of Directors Meeting was held at the "W" Hotel - New Jersy / New York which was attended by a number of Senior Management from Starwood Hotels & Resorts. On the final morning of the meeting the Starwwod team in attendance made their presentations covering their respective areas of responsibilities to the group of ASFONA "Owners Board" and also the "Associate Members "Honorary Board Members.
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ASFONA BOARD MEETING:- (CLICK "News Updates" ABOVE FOR NEWS)
[ March 11, 2009, NEW YORK ]
An ASFONA Board Meeting was held at the "W" Hotel - Union Square - New York on March 11th & 12th 2009. A number of Starwood Hotels & Resorts executives joined the board and guests for the dinner on March 11th and the following mornings Panel Discussion. At the Owners Meeting a number of Agenda Items for discussion at Starwood Advisory Boards later in the month was discussed. These meetings will be attended by Matt Avril - President Global Hotel Group & Denise Coll - President - North America Operations.
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ASFONA OWNERS & HONORARY BOARD MEETING
[ March 11, 2009, NEW YORK ]
A meeting of the ASFONA Owners Board of Directors together with the ASFONA Associate Members - Honorary Board Members was held at the "W" Hotel - Union Square - New York on March 11th & 12th. Following the Introductions the first item on the Agenda was a presentation from the President & CEO of the American Hotel & Lodging Association.
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ASFONA BOARD MEETING
[ November 05, 2008, WASHINGTON D.C. ]
A meeting of the ASFONA Board of Directors was held in Washington D.C. on November 5th 2008 preceeding the Starwood North Americas Advisory Board Meeting scheduled for November 6th & 7th 2008..........................."CLICK "NEWS UPDATES ABOVE FOR MORE NEWS"
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ASFONA OWNERS & HONORARY BOARD MEETING
[ November 05, 2008, WASHINGTON D.C. ]
A combined meeting of the ASFONA Owners Board and the Honorary Board Members representing the Associations Associate Member Group took place in Washington D.C. This is the opportunity for the ASFONA owners board to learn more on hotel industry developments and new initiatives from our Honorary Board members and their respective companies.
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STARWOOD & ASFONA EXECUTIVE MEETING
[ September 11, 2008, NEW YORK ]
At least twice each year the ASFONA Board of Directors meet with the Executive Management of Starwood. The schedule for the last meeting is shown below and was held at the Starwood Corporate Headquarters in White Plains New York. This meeting was timed to accommodate the attendance of Starwoods President & CEO Frits van Paasschen and the newly appointed President of Starwood Global Hotel Group, Matt Avril. CLICK "NEWS UPDATES" ABOVE FOR ALL THE NEWS.
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ASFONA BOARD MEETING
[ September 09, 2008, TARRYTOWN NEW YORK ]
At least twice each year the ASFONA Board of Directors meet with Starwood Senior Management. Normally the first meeting is scheduled for early Spring and the second meeting in the Fall. The Fall meeeting in 2008 took place on September 10th and the ASFONA Board held an ASFONA Board meeing in New York at the same time starting on the evening of September 9th at the Sheraton Tarrytown.
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ASFONA HONORARY BOARD MEETING
[ July 10, 2008, MINNEAPOLIS ]
A combined meeting of the ASFONA Owners Board and Associate Members "Honorary Board Members" took place at the new "Luxury Collection" Hotel Ivy. This meeting followed the ASFONA Owners Board meeting.
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ASFONA BOARD MEETING
[ July 09, 2008, MINNEAPOLIS ]
A meeting of the ASFONA Board of Directors was held at the new Starwood Luxury Collection Hotel "The IVY" in Minneapolis on July 9th and 10th. Minneapolis was selected as the venue to allow the ASFONA Board & Honorary Board to visit each of the Starwood branded hotels in construction at that time in and around the city.
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ASFONA & STARWOOD MANAGEMENT MEETINGS
[ June 17, 2008, NEW YORK ]
At the invitation of Starwoods management, the ASFONA President spends one week, two times per year at the corporate headquarters in White Plains, New York. The most recent meeting was on June 17th through to June 20th 2008
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STARWOOD BRANDS ADVISORY BOARDS
[ May 14, 2008, ATLANTA ]
On May 14th & 15th Starwood hosted the Sheraton, Four Points by Sheraton and the Westin brand Advisory Board meetings at the Westin Buckhead in Atlanta. ASFONA Board Members also sit on each of the Brand boards. Following the brand meetings the ASFONA Board of Directors joined Starwood senior executive management at the Starwood North Americas Advisory Council meeting........................ CLICK ON THE "NEWS UPDATES" BOX ABOVE TO VIEW ALL NEWS UPDATES
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NORTH AMERICA ADVISORY BOARD
[ May 14, 2008, ATLANTA ]
Starwood hosted their North Americas Advisory Board meeting at the Westin Buckhead on May 14th. The ASFONA President is a permanent member of this board and ASFONA also has four other members who sit on the board each for a two year term of office
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ASFONA BOARD MEETING
[ February 27, 2008, CHICAGO ]
A meeting of the ASFONA Board took place in Chicago at the Sheraton Hotel & Towers on February 27th 2008. Following the Owners Board meeting the board meeting later continued with the Associate Members"Honorary Board Members. The following day each of the Owner members of the board joined the Sheraton Brand Advisory Board meeting.
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ASSOCIATE MEMBERS MEETING
[ February 27, 2008, CHICAGO ]
A meeting of the ASFONA Associate Members in their capacity as Honorary Board Members took place at the Sheraton Hotel and Towers following the ASFONA Owners Board meeting.
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STARWOOD - NEW CEO
[ December 20, 2007, MONARCH BEACH ]
The ASFONA Board of Directors, together with the Starwood North Americas Advisory Board met with Frits van Paasschen, the new CEO of Starwood Hotels & Resorts at the St. Regis Resort in Monarch Beach - California in October. Following this a further meeting with the CEO took place in November also at the St. Regis Monarch Beach. The last ASFONA Board Meeting was held at the Sheraton Chicago Hotel & Towers on February 27th 2008. The date and location of the next meeting will be announced shortly.
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STARWOOD & ASFONA MEETING
[ October 03, 2007, MONARCH BEACH ]
On at least two occassions each year the Senior Management of Starwood meet with the ASFONA Board of Directors to discuss business issues prevailing at that time. The St. Regis at Monarch Beach - California was scheduled for the Fall 2007 meeting.
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MANAGEMENT MEETINGS
[ July 30, 2007, NEW YORK ]
At the invitation of Starwoods management, the ASFONA President spends one week, two times per year at the corporate headquarters in White Plains, New York. The most recent meeting was on June 5th through to June 8th 2007.
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ASFONA BOARD MEETING
[ July 12, 2007, TORONTO ]
A meeting of the ASFONA Board of Directors took place at Le Royal Meridien King Edward Hotel on July 10th & 11th. The Board welcomed new board member, Gerry Chase the President & COO of New Castle Hotels & Resorts.
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ASFONA BOARD MEETING
[ April 11, 2007, WASHINGTON DC ]
A meeting of the ASFONA Board of Directors was scheduled shortly after the announcement of Senior Management changes at Starwood. The board also took this opportunity to obtain an update on the Sheraton Brand New Initiatives Program and to discuss some ASFONA Goverance matters that were ready for review.
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ASFONA BOARD MEETING
[ March 06, 2007, CONFERENCE CALL ]
The ASFONA Board of Directors held a Conference Call on March 6th to discuss various topics following the Starwood Conference and Owners Meeting in February in Orlando.
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ASFONA BOARD MEETING
[ February 15, 2007, ORLANDO ]
Starwood Hotels & Resorts held a "Regional Meeting" in February 2007 in Orlando and at the same time, in the same venue they also held a one day "Owners Meeting" at which a number of the ASFONA Board members were present. The "Owners Meeting took place on February 15th. On the following day ASFONA had scheduled a Board Meeting, the agenda for which had to be changed to a more "General Meeting" as many board members were not able to be present due to the adverse weather conditions in the North.
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ORLANDO MEETING
[ February 15, 2007, ]
Senior Management from Starwood Hotels & Resorts joined the ASFONA meeting in Orlando to present on two critically important areas of the business - Strategic Sourcing Procurement and Revenue Management.
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SHERATON BRAND INITIATIVES
[ January 30, 2007, NEW YORK ]
Following discussions between ASFONA and Starwood relating to the importance of the positioning of Sheraton in North America, Steve Heyer had committed to undertake a major review of the brand. This was discussed at the meeting in Dallas in November 2006 and a commitment given to follow up in early 2007. Following this an Invitation was received by the ASFONA Board of Directors from Starwood to meet in New York on January 30th 2007 with Starwood Senior Management.
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FOUR POINTS BOARD
[ January 24, 2007, PUERTO RICO ]
The Four Points by Sheraton Advisory Board met in Puerto Rico on January 24th & 25th 2007. The meeting was held at the Four Points by Sheraton - Palmas del Mar. Here is an overview of the meeting:
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STARWOOD ASFONA MEETING
[ November 07, 2006, DALLAS - TEXAS ]
The ASFONA Board of Directors meet at least twice per year with the senior management of Starwood. The last meeting took place on November 8th at the "W" Hotel in Dallas. A follow up to this meeting took place on January 30th 2007 at the St. Regis in New York. There was also a meeting of the ASFONA Board on November 7th. The new Associate Members and "Honorary Board Members" joined this meeting later in the day. Each Honorary Board Member was individually welcomed and gave an overview of their company.
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EXTENDED STAY by WESTIN
[ July 26, 2006, PHOENIX ]
On July 26th 2006 Starwood presented the Extended Stay by WESTIN concept to select group all gathered at the Westin Kierland in Phoenix.
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FOUR POINTS BOARD
[ July 18, 2006, NEW YORK ]
A meeting of the Four Points by Sheraton Advisory Board took place in New York on July 18 2006. An overview of the meeting is as follows:
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STARWOOD FEE MATRIX
[ July 10, 2006, ]
On July 10th Steve Walch Starwood VP Finance Hotel Centralized Services chaired the second Fee Matrix Conference call.
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WELCOME
[ July 02, 2006, ]
ASFONA welcomes Westin, The Luxury Collection, St. Regis, Le Meridien, "W" and Aloft owners and franchisees to our group.
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FOUR POINTS BOARD
[ May 10, 2006, WASHINGTON DC ]
The Four Points by Sheraton Advisory Board met in Washington DC on May 10 & 11. The meeting was held at the Four Points by Sheraton - Washington DC Downtown. Here is an overview of the meeting
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STARWOOD FEE MATRIX
[ April 26, 2006, CONFERENCE CALL ]
Steve Walch - Vice President of Starwood Finance Hotel Centralized Services Chaired a Conference Call with ASFONA Members and others to secure input on Starwood Cost Centers and proposed changes in 2007
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STARWOOD ASFONA Meeting
[ April 05, 2006, HOLLYWOOD - FLORIDA ]
The ASFONA Board of Directors meet twice per year with the Senior management of Starwood. The first meeting of 2006 was in April and the next meeting will be in November. The Agenda Items and Discussion Points together with a brief overview of the first meeting is as follows:
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Meeting News 2006
[ January 01, 2006, ]
For information relating to ASFONA Board meetings, Conference Calls and meetings with Starwood management please go to the "Board Projects Page" on this Web Site.
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