Association of Starwood Franchisees & Owners - North America
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ASFONA is an organization comprising Starwood brands owners and owner's representatives whose mandate is to interact with Starwood in the development of the brand policies, standards, technology and all other issues that impact its member's businesses.

News Updates

A meeting of the ASFONA Board of Directors and the ASFONA Associate Members was held at the Sheraton Hotel Bloomington, Minneapolis on November 3rd 2015. Starwood Senior Leadership team joined the meeting led by Serge Rivera, President The Americas, Bob Hermany, Chief of North Americas Operations, John Peyton, Senior Vice President Global Brand Management ALL Brands & Dave Marr, Senior Vice President, Global Brand Management - Sheraton & Tribute & Colleen Keating, Senior Vice President - Franchise Operation
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