Association of Starwood Franchisees & Owners - North America
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ASFONA is an organization comprising Starwood brands owners and owner's representatives whose mandate is to interact with Starwood in the development of the brand policies, standards, technology and all other issues that impact its member's businesses.

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ASFONA BOARD MEETING "Click on News Updates" Above for News
A meeting of the ASFONA Board of Directors was held in October at the W Hotel – Washington DC. In addition to the mornings main board meeting the group were later joined by the ASFONA Associate Members together with Smith Travel Research and Senior Management Executives from Starwood. The President and also the Chief Operating Officer of Starwood Hotels & Resorts North America joined the group on Wednesday together with The Presidents & CEO’s of AH&LA and Brand USA and The US Travel Association.
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