Association of Starwood Franchisees & Owners - North America
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ASFONA is an organization comprising Starwood brands owners and owner's representatives whose mandate is to interact with Starwood in the development of the brand policies, standards, technology and all other issues that impact its member's businesses.

News Updates

A meeting of the ASFONA Board of Directors was held at the Sheraton Hotel in New York in April. The meeting was joined by Starwood's new Chief Executive Officer, Adam Aron and also the President of the Americas, Serge Rivera. Senior Executives from Starwood also presented to the group meeting during the course of the afternoon - this included Bob Hermany Starwood's Chief of North America Operations and also Colleen Keating - Senior Vice President Owner Services.
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