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ASFONA is an organization comprising Starwood brands owners and owner's representatives whose mandate is to interact with Starwood in the development of the brand policies, standards, technology and all other issues that impact its member's businesses.

News Updates

A meeting of the ASFONA Board of Directors and ASFONA Associate Members was held at The “W” Hotel – Washington D.C. on May 18th & 19th 2017. Bobby Bowers from Smith Travel Research made a presentation to the group on the prevailing and projected business environment in North America including the expanded markets to be covered by ASFONA going forward. John Shingler gave an extended presentation on the new structure of ASFONA and its commitment to Marriott during the Starwood/Marriott integration.
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