Board Members > Jill Heymer
Vice President, Product Sales Travel Media Group
7950 Jones Branch Drive
McLean, VA 22108
As Vice President of Product Sales, Jill leads the USA TODAY Travel Media Groups national sales efforts – providing overall direction targeted to travel related sales in the U.S. Since 1999, she has led the very talented team that develops amenity programs, digital content solutions and implements strategies in the hotel, gaming, airline and restaurant industries.
In 1990, Jill began her USA TODAY career in Minneapolis as a regional marketing coordinator, later serving in various circulation sales and regional management roles. In 1996, she was promoted to Director of Sales for the International Edition and was based in London for 3 years. There she successfully hired and led the international sales team and implemented sales strategies targeted to hotels and airlines for Europe and Asia.
In the travel industry, Jill serves on the technology committee of the American Hotel & Lodging Association, is a past member of the Extended Stay committee and is currently an Honorary Board Member of ASFONA, the Association of Starwood Franchisees and Owners – North America.
Jill has a BS degree in International Marketing and an MBA – Marketing from the University of St. Thomas in St. Paul.
She is married to Steve Thoreson, has 2 young sons and resides in Minnesota.