Board projects > Area Focus 2008/9
Board Projects
Area Focus 2008/9
At the JULY 2008 ASFONA Board meeting, the ASFONA Board of Directors agreed that the primary areas of focus for 2008/9 would be as follows:
ASFONA - Areas of Focus - 2008/9
- Brand Positioning & Marketing
- New Brand Development & Promotion Funding
- Driving Incremental Room Revenues
- Cost of Doing Business - Fees, Brand Standards, Costs Containment, New Initiatives
- GSO Fees and productivity
- RFP - Process & Key Account Representation
- Development of most productive Electronic Distribution Channels
- Annual Marketing Plan Budgets & Activity
- Environmental Initiatives
- Technology Costs & Initiatives
- In Room Entertainment - Technology Advances
- Galaxy - "Lightspeed" - Implimentation Training
- Brand Standards - Initiatives & Compliance
- Disclosure/Audit of Programs (SPG & Marketing)
- Fees "The Fee Matrix" ASFONA input prior to implementation
- Starwood Preferred Guest Program (SPG)
- Revenue and Yield Management Effectiveness
- Intermediary Relationships & Partnerships
- Design - Direction - Standards - Process
- Development Initiatives
- Training Initiatives
For further information on any of the above subjects being addressed, please contact John Shingler, President of ASFONA directly by email or phone at 713-523-1352.
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