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News Updates > STARWOOD ASFONA Meeting

News Updates

April 05, 2006, HOLLYWOOD - FLORIDA

The ASFONA Board of Directors meet twice per year with the Senior management of Starwood. The first meeting of 2006 was in April and the next meeting will be in November. The Agenda Items and Discussion Points together with a brief overview of the first meeting is as follows:

Hotel & Resorts
Board of Directors


10.00 AM - 12.00 PM April 5th 2006
Westin Diplomat Hotel - Florida

In Attendance:

Steve Heyer                 CEO Starwood 
Geoff Ballotti                President North America

Lynne Dougherty         SVP Owner Relations          

John Shingler              President - ASFONA 
ASFONA:                      Board of Directors
Discussion Points:

  • Galaxy   
  • Revenue/Yield Management – Management Initiatives
  • SPG Program
  • Status re Starwood’s Commitment
  • RevPar Statistics in North America verses Comp. Set
  • Response Factors
  • Design Updates - Process
  • Advertising Campaigns – Funding
  • American Express Travel  
  • Four Points by Sheraton 

Task Force – Status and Agreement on Committee Assignments:                                                    ALL

  • Brands Strategy
  • Brands Standards
  • Food & Beverage Initiatives
  • Worldwide Sales Initiatives
  • Fees "The Fee Matrix"
  • SPG Program


Each of the above mentioned agenda items were addressed and discussed in detail at the meeting. Most of the areas discussed were brought to a satisfactory conclusion/resolution, with an improved level of understanding. In some cases there was a commitment to implement action of change.

John Shingler, on behalf of the ASFONA Board and it's Members thanked Steve Heyer, Geoff Ballotti and Lynne Dougherty for allocating so much of their time and their valuable contribution to the discussion. 
The Next Meeting will be in Dallas Texas at the W Hotel on November 8th & 9th 2006.

ASFONA Members who would like to receive more detailed information on any of the above discussion points should contact John Shingler at
or 619-756-2424.

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