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News Updates > ASFONA BOARD MEETING "Click News Updates" Above for News

News Updates

ASFONA BOARD MEETING "Click News Updates" Above for News
July 21, 2011, NEW YORK

A meeting of the ASFONA Board of Directors was held in at the "W" Union Square - New York in July. The ASFONA Board were joined by the ASFONA Associate Members and a number of Starwood Management Executives who had been invited to present at the meeting: Those ASFONA Members who require further details on the meeting should contact the ASFONA Office directly.

                                  Board Meeting
                           Thursday July 21st  - 2011
                              8.30 PM  -  12.30 PM
        The “W” Hotel – Union Square – New York
 
                                    Agenda
                                          &
                  Overview Minutes of Meeting

In Attendance:
John Shingler  - Chairman
Hung Luk – Paul Wischermann – Gerry Chase – John Belden – Howard Zetley – Paul Leier – Greg Miller
Apologies:
Mark Sharkey – Bob Morse – Jay Mahan – Troy Pentecost – Lou Karger – Bruce Kinseth
Minutes of Last Meeting:
The Minutes of the last meeting were Distributed & Approved:
Membership & Treasurer Report: - Presented by John Shingler:
2010/2011  -  Membership Year End   -   At June 30th - 2011
2011/2012  -  Budget & Financials Membership Year - July 1st 2011 to June 30th 2012 was submitted and Approved by the Board.
ASFONA – New Board Member Report:
Federico Sanchez – President & CEO – Interlink Group – Puerto Rico: Federico was not able to be in attendance and will be formally introduced at the next board meeting.
ASFONA – Associate Members Updates: ( Presented by John Shingler )
Associate Members: - Membership Report submitted and approved.
ANNUAL EXECUTIVE MEETING  & ASFONA BOARD MEETING:
John Shingler informed the Board that Starwood have submitted the dates proposed for the Annual Fall Executive meeting with the ASFONA Board of Directors. The ASFONA board discussed the options of arranging an ASFONA Owners Board Meeting around the date and time submitted by Starwood and agreed on the schedule as follows:
Sunday November 6th – 2011
Location:  Sheraton Hotel -  Tarrytown
7.00 PM:   Informal Board Dinner
Monday November 7th – 2011
Location:  Sheraton Hotel - Tarrytown
8.30 AM – ASFONA Owners Board of Directors Meeting
1.00 PM – ASFONA Owners Board Transfers to:
Starwood Hotels & Resorts – Corporate H/Q - White Plains Office ( Meeting Location )
EXECUTIVE MEETING – Starwood & ASFONA
2.00 PM – Meeting to Commence – Starwood Executive & ASFONA Owners Board
Scheduled to be in Attendance:
ASFONA:
Owner Board of Directors
Starwood:
Matt Avril – President Hotel Group – Worldwide
Denise Coll – President – North America
Lynne Dougherty – Senior Vice President – Owner Relations
6.00 PM – Conclusion of Meeting
6.30 PM  - Starwood / ASFONA Annual Executive Dinner – Hosted by Starwood

STARWOOD HOTELS & RESORTS – EXECUTIVE REPORTS TO ASFONA BOARD:
INFORMATION TECHNOLOGY:
GALAXYUpdate Report:
Dan Hogan – SVP & General Manager – Galaxy / Starwood
TECHNOLOGY & PCI Update Report:
Todd Thompson – EVP & Chief Information Officer
STARWOOD – FRANCHISE STRATEGIC PLAN  OVERVIEW: Position at July 2011 & Planning Cycle – Presentation Submitted by Starwood
Starwood Presentation to ASFONA Board will be made on November 7th in New York
ASFONA – COMMUNICATIONS:
Information on Board Meetings to Membership – Discussion
Composition of Board of Directors – Management Companies / Ownership Types
ASFONA / STARWOOD “AREA OF FOCUS” MEETINGS – 2011
John Shingler and all Board Members reported on each of the following “Area of Focus” meetings that they had attended so far this year:
Sales & Marketing & Revenue Management:
Meeting – New York – Starwood Corporate H/Q White Plains  - Wednesday June 8th - 2011
ASFONA:- John Shingler – Gerry Chase – Bob Morse – Greg Miller
Starwood:- Denise Coll – Tim Roby – Christie Hicks – Anupam Agarwal  – Leslie Anderson
Subject Matter:
• ISAC - Integrated Sales & Catering Program
• Sales Optimization ( Cluster Sales Program )
• Revenue Management
It was Agreed that there should be a Follow Up Meeting on the subject:
The Follow up Meeting to be Open to All ASFONA Board Members:

Date Agreed - September 15th 2011
Location - The “W” Times Square
Time - 11.00 AM to 3.00 PM
Brand Management:
Meeting – Washington D.C. – The “W” Hotel – Wednesday March 9th - 2011
ASFONA:- John Shingler – Paul Wischermann – John Belden
Starwood:- Phil McAveety – Dave Marr – Brian McGuinness
Subject Matter:
• Evaluation of Brand(s) by Franchisees & Investors
• Goal Setting by Franchisor
• Brand Standards
• Communications
• Preferred Supplier Agreements -  Logic & Assumptions & Results
Business Systems Review:
Meeting – Atlanta – Starwood Corporate Office – Thursday April 28th - 2011
ASFONA:- John Shingler – John Belden – Troy Pentecost – Paul Wischermann
Starwood:- John Peyton ( Additional Starwood Executive as Required)
• Net Operating Profit
• Benchmarking
• Operating Expenses
• Competitive Advantages
• Sustainability
Franchise Operations:
Meeting -  Atlanta –  Starwood Corporate Office – Thursday April 28th - 2011
ASFONA: - John Shingler – Paul Wischermann – Jay Mahan – John Belden
Starwood:- Lynne Dougherty – Mary Hynes-Talhouk – John McGovern – Richard Veilleux
Subject Matter:
• Organizational Structure & Support
• Owner Communications
• Owner Relations
• Senior Management Access
• Compliance (GSI-QA)
Information Technology:
Meeting – New York – Starwood Corporate H/Q White Plains – Wednesday June 9th - 2011
ASFONA:- John Shingler – Hung Luk
Starwood:- Mark McBeth – Brennan Glldersleve – Gustav Burman
Subject Matter:
• Galaxy/LightSpeed – Performance
• Internet / Broadband
• Guest Room Technology Initiatives
• Technology Throughout the Hotel
Procurement:
Meeting – New York – Starwood Corporate H/Q White Plains – Wednesday June 9th - 2011
ASFONA:- John Shingler
Starwood:- Tad Wampfler


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