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News Updates > ASFONA Board Meeting "CLICK NEWS UPDATES" Above for News

News Updates

ASFONA Board Meeting "CLICK NEWS UPDATES" Above for News
March 10, 2011, WASHINGTON D.C.

A meeting of the ASFONA Owner Board of Directors was held at The "W" Hotel in Washington DC in March. Following the Owner Board Meeting the group were joined for the remainder of the meeting by a number of Senior Executives from Starwood Hotels & Resorts in addition to the ASFONA Associate Member Group.

Board Meeting
Thursday March 10th & 11th - 2011
DAY ONE - 8.30 PM - 12.30 PM
DAY TWO - 8.30 AM - 12.00 PM
The “W” Hotel - Washington D.C.


In Attendance - Owners Board Meeting

  • John Shingler - Chairman
  • John Belden - Hung Luk - Paul Wischermann - Troy Pentecost - Jay Mahan - Gerry Chase - Bob Morse - Lou Karger - Abe Moses - Greg Miller


  • Bruce Kinseth - Paul Leier - Howard Zetley - Mark Sharkey


In Attendance - Owners Board / Honorary Board / Starwood Executives

  • ASFONA Owners Board As Above
  • ASFONA Honorary Board Members
  • Starwood Executives & Presenters As Follows:
    • Hoyt Harper - SVP Global Brand Management - Sheraton Hotels & Resorts
    • Mark McBeth - VP Information Technology North America
    • Brennan Gildersleeve - Senior Director - Guest & In-Room Technology


Agenda Overview

Minutes of Last Meeting:

  • The Minutes of the last meeting were Distributed & Approved / Abe Moses / Gerry Chase

Membership & Treasurer Report:

  • 2010/2011 - Year to Date (At March 9th - 2011) - Report / John Shingler

ASFONA - Associate Members Updates:

  • New Associate Members: Report / John Shingler

The first Agenda item for discussion was to agree the schedule for the Annual Starwood / ASFONA Executive meeting


Starwood had submitted the dates proposed for the Annual Fall Executive meeting with the ASFONA Board of Directors. The ASFONA board discussed the options of arranging an ASFONA Owners Board Meeting around the date and time submitted by Starwood and agreed on the schedule as follows:

Sunday November 6th - 2011

Location: Sheraton Hotel - Tarrytown
7.00 PM: Informal Board Dinner

Monday November 7th - 2011

Location: Sheraton Hotel - Tarrytown
8.30 AM - ASFONA Owners Board of Directors Meeting
2.00 PM - ASFONA Owners Board Transfers to:
Location: Starwood Hotels & Resorts - Corporate H/Q - White Plains Office


3.00 PM - Meeting Commences - Starwood Executive & ASFONA Owners Board

Scheduled to be in Attendance:

Owner Board of Directors

Matt Avril - President Hotel Group - Worldwide
Denise Coll - President - North America
Lynne Dougherty - Senior Vice President - Owner Relations
6.00 PM - Conclusion of Meeting
6.30 PM - Starwood / ASFONA Annual Executive Dinner - Hosted by Starwood

The next item on the Agenda was the following:

Starwood Hotels & Resorts - Update on GALAXY
Dan Hogan - SVP & General Manager - Galaxy / Starwood


The remainder of the meeting agenda concentrated on the next round of Area of Focus meetings including the proposed “Subject Matter” action plans to be adopted in each of the follow up meetings which had all now been scheduled.

John Shingler informed the board of the scheduled meeting dates and locations that had now been agreed for all the Area of Focus meetings for the 2011 business year. They are as follows:

Brand Management: (Meeting Report)

Meeting - Washington D.C. - The “W” Hotel - Wednesday March 9th - 2011

ASFONA: John Shingler - Paul Wischermann - John Belden

Starwood: Phil McAveety - Dave Marr - Brian McGuinness

Subject Matter:

  • Evaluation of Brand(s) by Franchisees & Investors
  • Goal Setting by Franchisor
  • Brand Standards
  • Communications
  • Preferred Supplier Agreements - Logic & Assumptions & Results

Business Systems Review:

Meeting - Atlanta - Starwood Corporate Office - Thursday April 28th - 2011

ASFONA: John Shingler - John Belden - Troy Pentecost - Paul Wischermann

Starwood: John Peyton (Additional Starwood Executive as Required)

  • Net Operating Profit
  • Benchmarking
  • Operating Expenses
  • Competitive Advantages
  • Sustainability

Franchise Operations:

Meeting - Atlanta - Starwood Corporate Office - Thursday April 28th - 2011

ASFONA: John Shingler - Paul Wischermann - Jay Mahan - John Belden

Starwood: Lynne Dougherty - Mary Hynes-Talhouk - John McGovern - Richard Veilleux

Subject Matter:

  • Organizational Structure & Support
  • Owner Communications
  • Owner Relations
  • Senior Management Access
  • Compliance (GSI-QA)

Sales & Marketing & Revenue Management:

Meeting - New York - Starwood Corporate H/Q White Plains - Wednesday June 8th - 2011

ASFONA: John Shingler - Gerry Chase - Bob Morse - Greg Miller

Starwood: Denise Coll - Tim Roby - Christie Hicks - Anupam Agarwal - Leslie Anderson

Subject Matter:

  • GSO (Global & North America)
  • Sales Optimization
  • Revenue Management

Information Technology:

Meeting - New York - Starwood Corporate H/Q White Plains - Wednesday June 9th - 2011

ASFONA: John Shingler - Hung Luk - Troy Pentecost

Starwood: Mark McBeth - Brennan Glldersleve - Gustav Burman - Steve Foster

Subject Matter:

  • Galaxy/LightSpeed - Performance
  • Internet / Broadband
  • Guest Room Technology Initiatives
  • Technology Throughout the Hotel


Meeting - New York - Starwood Corporate H/Q White Plains - Wednesday June 9th - 2011

ASFONA: John Shingler

Starwood: Tad Wampfler - Todd Petty

  • Procurement Initiatives Overall
  • Individual Market Purchases (Including Franchise Hotels)

Conclusion of DAY ONE Meeting:

DAY TWO MEETING - Comprised presentations from Starwood Executives and discussion on Guest Room Technology together with a presentation on the Sheraton Brand and its success story. Smith Travel Research also presented the latest updates on Hotel Industry performance.

ASFONA members who wish to obtain further details on any aspect of this meeting or any specific information on any Agenda item should contact John Shingler directly, either by phone or email. Contact information for John Shingler and all Board Members is shown in the “Board Members” section of this website.

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