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News Updates > ASFONA Board Meeting "CLICK NEWS UPDATES" Above for News

News Updates

ASFONA Board Meeting "CLICK NEWS UPDATES" Above for News
October 21, 2010, MIAMI

A meeting of the ASFONA Board of Directors took place at the "W" Hotel - South Beach - Miami on October 21st and 22nd. The primary agenda discussion points for this meeting concentrated on the "Area of Focus" meetings that had taken place throughout the year between Starwood Executives and ASFONA Board Members. Each working group from the ASFONA Board to report back to the whole Board on the outcome of the meetings.

                                     Board Meeting
                       Thursday October 21st - 2010
                                8.30 PM  -  12.30 PM
                 The “W” South Beach – Miami - Florida
In Attendance:
John Shingler - Chairman
Hung Luk - Paul Wischermann - Howard Zetley - Paul Leier - Abe Moses - Lou Karger - Gerry Chase - Troy Pentecost - Greg Miller - Bob Morse
• Bruce Kinseth – Jay Mahan - John Belden
Minutes of Last Meeting:
• The Minutes of the last meeting were distributed – Motion to Approve:
Motion Approved – Abe Moses:    Motion Seconded – Bob Morse
Introduction of New ASFONA Board Member:
• Mark SharkeyPresident Remington Hotels - Dallas
Nominated by ASFONA Executive Board Member – Paul Wischermann
Motion to Approve Nomination – Bob Morse:
Motion Seconded – Gerry Chase
Membership & Treasurer Report:
• 2010/2011  -  Year to Date  (John Shingler reported -  As at October 19th 2010)
ASFONA – Associate Members Updates:
• New Associate Members: - Status Report ( John Shingler reported)
Next ASFONA Board Meeting Update:
                   Starwood & ASFONA Board of Directors
                    Annual Executive Meeting – New York
November 2nd:
ASFONA Board of Directors – Dinner -  Sheraton Tarrytown
November 3rd:
ASFONA Board of Directors – Meeting   – AM – Sheraton Tarrytown
ASFONA Board & Starwood Executives – PM – White Plains Starwood H/Q
ASFONA Board & Starwood Exec’s DINNER - HOSTED by Starwood

                         AREAS OF FOCUS  2010 - 2011:-      
                         WITH STARWOOD EXECUTIVES
Each of the board member working groups reported to the rest of the ASFONA Board of Directors on the subject matter discussions that had taken place during each of the “Area of Focus’ meetings with Starwood executives. The specific Areas of Focus are shown below together with the headings of the subject matter discussed. Those ASFONA members who wish to obtain more detail on the subject matter discussions should contact John Shingler directly at the ASFONA office.
                           Franchise Operations:
Meeting: Atlanta – Tuesday July 20th - 2010
ASFONA: - John Shingler – Paul Wischermann – Jay Mahan
Starwood:- Lynne Dougherty – Mary Hynes-Talhouk – John McGovern – Richard Veilleux
Subject Matter:
• Organizational Structure & Support
• Owner Communications
• Owner Relations
• Senior Management Access
• Compliance (GSI-QA)
                              Brand Management:
Meeting: White Plains - New York – Tuesday June 15th -  2010
ASFONA:- John Shingler – Paul Wischermann – John Belden
Starwood:- Denise Coll – Dave Marr – Brian McGuinness
Meeting: Atlanta – Starwood Office - Tuesday July 20th - 2010
ASFONA:- John Shingler – Paul Wischermann – John Belden
Starwood:- Phil McAveety – Dave Marr – Brian McGuinness
Subject Matter:
• Accountability – Measurement Criteria
• Brand Performance – Measurement against Comp Set
• Brand Cost – ROI to Investor vs. Comp Set
• Brand Media – Objectives / Expenses
• Brand Champion Identification
• Senior Management Access
• Field Marketing
• SPG - Program
              Sales & Marketing & Revenue Management:
Meeting: W Hotel – Union Square - New York - Thursday July 1st - 2010
ASFONA:- John Shingler – Gerry Chase – Bob Morse
Starwood:- Scott Hermes – Leslie Anderson
Subject Matter:
• GSO (Global & North America)
• Sales Optimization
• Revenue Management
                           Information Technology:
Meeting – White Plains - New York – Wednesday June 16th - 2010
ASFONA:- John Shingler – Hung Luk
Starwood:- Mark McBeth – Brennan Glldersleve – Gustav Burman
Subject Matter:
• Galaxy/LightSpeed – Performance
• Internet / Broadband
• Guest Room Technology Initiatives
• Technology Throughout the Hotel
                            Business Systems Review:
Meeting – White Plains - New York – Wednesday September 8th - 2010
ASFONA:- John Shingler – John Belden – Troy Pentecost
Starwood:- John Peyton
Subject Matter:
• Net Operating Profit
• Benchmarking
• Operating Expenses
• Competitive Advantages
• Sustainability
Meeting – White Plains - New York – Tuesday July 13th - 2010
ASFONA:- John Shingler
Starwood:- Todd Petty – John Chan – Susan Sepehri
Subject Matter:
• Procurement Initiatives Overall
• Energy
• Individual Market Purchases (Including Franchise Hotels)

From the above mentioned discussion points the ASFONA Board of Directors agreed on the primary areas for discussion at the upcoming Starwood / ASFONA Executive Management meeting

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