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News Updates

October 22, 2009, NEW YORK

Each year the ASFONA Board of Directors meet with the Executive Management of Starwood. The business issues discussed at the last meeting were agreed at the ASFONA board meeting on October 22nd and are shown below. The Starwood Corporate Headquarters in White Plains New York was the venue for the joint executive meeting on October 23rd and the Sheraton Tarrytown, New York was the venue for the ASFONA board meeting the day before.

                                ASFONA Board Meeting
                           Thursday October 22nd - 2009
                                    1.30 PM  -  5.00 PM
                    Sheraton Hotel  -  Tarrytown  -  New York
                          Overview Summary of Meeting
In Attendance:
John Shingler – Chairman
Hung Luk – Paul Wischermann – Gerry Chase – Howard Zetley – Abe Moses – Lou Karger – Jay Mahan – Paul Leier – Greg Miller – Troy Pentecost - John Belden 
• Bruce Kinseth
Introduction to the Meeting:
John Shingler informed the board that the meeting agenda had been prepared to cover the topics scheduled for discussion the following day with Starwood. The Starwood executive’s who will be in attendance are as follows:
• Frits van Paasschen – President & CEO – (In Part)
• Matt Avril – President Worldwide
• Denise Coll – President North America
• Lynne Dougherty – SVP – Owner Relations & Franchise
• Susan Sepehri – VP – Owner Relations
For the Sheraton brand we would be joined by:
• Hoyt Harper – SVP Global Brand Leader – Sheraton
• Erin Hoover – SVP Brand Design
Architecture and Design.The meeting will be joined by:
• David Bray – Vice President – Architecture & Design
• John Peyton – SVP – North Americas Hotel Operations
Summary of the ASFONA Owners Board Meeting:
Minutes of Last Meeting:
• The Minutes of the last meeting were, distributed reviewed & approved by the board.
Membership Report:
• 2009/2010 - Membership Updates as at October 20th 2009 were reviewed by the board
Treasurer Report:
• 2009/2010  -  Financial Report – In the absence of the Treasurer, John Shingler submitted the Year to Date Financial Report as at October 20th - 2009
• 2009/2010 Membership Year Membership Goals & Financial Budget was reviewed.
Board Members:
• Board of Director Nominations:
Paul Wischermann
submitted to the board a nomination to the ASFONA main board of directors:
• John Belden – President & CEO – Davidson Hotels.
The nomination of John Belden was duly endorsed:
• Endorsed by Howard Zetley – Seconded by Abe Moses
The nomination received the unanimous approval of the ASFONA board of directors.
Future Meeting Schedule:
John Shingler informed the board that dates were now set for the upcoming meetings with Starwood’s Management. A summary of the current planned meetings is as follows: 
Starwood Advisory Boards:
• November 11th – Four Points by Sheraton (Webinar)
• November 17th – Starwood North Americas Advisory Board
• November 18th – Westin Advisory Board
• November 19th – Sheraton Advisory Board
Board Meeting Items Discussed & Starwood AGENDA
1/ Starwood Management Reorganization (AVA):

• Overall Impact to the Business & Results – N/A
• Impact & Implications relating to the Franchise Community – N/A
• Brand Management Reorganization - Current Structure & Advisory Boards – N/A
2/ The Business Environment: 
• Starwood Fourth Quarter & 2010 Anticipated
• The Economic Recovery - Management Perspective
• Driving the Business – Field Marketing / SPG Program / Group Sales / Neg. A/C Pricing-RFP’s
3/ Brand Standard Contingency Relief Program:
• Status Update - Brand Specific Flexibility & Challenges
• Proposals 2009 – 2010
4/ Brand Standards Rationalization Program:
• Objectives & Timeline
5/ Brand Overviews;
• “Four Points by Sheraton’ – Performance/Prototype/Development
• “Element” & “aloft” – Performance/Results to Date
• “Westin” – Management Transition & Projections
• “Sheraton” – Brand Reinvigoration Program Update & Brand Performance N/A
6/ Starwood Fees:
• Galaxy & Food & Beverage
7/ Sheraton Brand  - Performance & Room Design
8/ Architecture & Design -  The Process and Design

ASFONA members who wish to obtain further details on any aspect of this meeting or any specific information on any Agenda item should contact John Shingler directly, either by phone or email.

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