ASFONA

                                     Board Meeting
                                November 5th  - 2008
                                  8.30 AM – 12.45 PM
                   The St. Regis Hotel – Washington D.C.

                            AGENDA & Meeting Overview

In Attendance:
John Shingler – Chairman
Ed Kopp – Hung Luk – Paul Wischermann – Jay Mahan – Lou Karger – Pam Suhr – Abe Moses
Apologies:
Howard Zetley – Paul Leier – Clyde Guinn – Bruce Kinseth – Gerry Chase

Minutes of Last Meeting:
The Minutes of the last meeting were distributed and approved by Jay Mahan and Abe Moses.
Membership Report:
• 2008/2009  -  John Shingler provided the board with the Membership Update (At November 1st 2008)
Treasurer Report:
• 2008/2009  -  On behalf of Bruce Kinseth, John Shingler provided the board with the Financial Report – Year to Date (At November 1st)
ASFONA – Associate Members Updates:
• Information on New Associate Members was given to the board.
• Agenda for Associate Member Meeting was distributed and discussed
Starwood N/A Advisory Board Meeting:
Proposed subject matter was discussed for the following days meeting of the Starwood North Americas Advisory Board. This meeting will be attended by Starwood senior management including Matt Avril the President of Worldwide Hotel Operations and Denise Coll the President of North Americas Hotel Operations.

Discussions Points:
Architecture & Design: Now reporting to Denise Coll – Management & Process Changes
Note: Both Dave Milus & Dave Bray will be at the meeting.
Sheraton Initiatives: Bedding Program – Club Lounges – Link – Fitness Center – Compliance.
JD Power Reports: The Starwood brand(s) positioning in the recently released reports.
Brand Management: Personnel and cross functionality and responsibilities in North America.
Brand Standards: Costs - Compliance Dates - Costs of New Initiatives –
Capital Spending Projections in 2009: Programs – Timing – Plans for Starwood Company Owned Hotels
Cost Containment Initiatives: Proposals following the continued weakness in the Economy.
Revenue Generation: National Sales activity with Key Accounts - RFP Timelines – Yield & Revenue Management - Strengthening and investments in Revenue Producing Programs.
Proposed Fees on F&B:  Fess Proposed under Terms of New License Agreement - Review Requested.
Brand Advisory Boards: The critical importance of the boards.
Development: Impact of Credit Crunch and the economy on the Starwood pipeline Particularly Established Brands.
Senior Management Changes: Updates on recent changes in responsibilities and Reporting.
Activity Value Analysis:
Update on the Overview Addressed by Frits van Paasschen at the ASFONA meeting

11.45 AM  – Arushi Raval – Presentation
                     Director of Environmental Sustainability
                     Starwood Hotels & Resorts

12.15 PM -  Mary Casey –  Presentation Call In 
                    VP Strategic Account Management
                    Starwood Hotels & Resorts

ASFONA Members who wish to obtain further details on any aspect of the meetings or any specific information on any Agenda item should contact John Shingler directly, either by email or phone. Contact information for John and all Board Members is shown in the "Board Members" section of this website.