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News Updates

January 24, 2007, PUERTO RICO

The Four Points by Sheraton Advisory Board met in Puerto Rico on January 24th & 25th 2007. The meeting was held at the Four Points by Sheraton - Palmas del Mar. Here is an overview of the meeting:

Four Points by Sheraton
Advisory Board Meeting - Palmas del Mar
Puerto Rico
January 24th & 25th 2007

In Attendance:

Hoyt Harper - SVP Sheraton
Sandy Swider -VP Four Points by Sheraton
Kristina Vetta - Senior Brand Manager
The Operations and Marketing Team

John Shingler - President
Hung Luk - Vice President & Secretary
Ed Kopp
Howard Zetley


Meeting Overview:

The Board extended their congratulations to Sandy Swider on her appointment to VP Brand Leader of Four Points by Sheraton.

State of the Brand – Sandy Swider - Hoyt Harper
Significant RevPar increases for the brand had been achieved over the past year.
The development Pipeline is the best the brand has ever recorded.
GSI scores year on year have improved in every category.
StarGuest Responses were shared and discussed by the group.


Marketing Co-op & Field Marketing Program
Each of the Following Topics were Addressed:

Strategy & Tactical Tools
Special Offers for the Hotels Web Pages
StarGuest Communications
Targeted emails
Online Marketing Initiatives
Destination Pages
Monthly & Quarterly Reporting
Marketing Fees
Owners Expectations Discussed and agreed as:
Lower Distribution Costs
Stronger Customer Loyalty
Increased Incremental Revenue

Guest Experience Initiatives:
Each of the following Topics were Addressed:
Upgraded Rooms
Uncomplicated Meetings
Simple Check-In & Check-Out
AOL Trial Concept

Design Updates:
Presentations & Discussions on the Following:
The "NEW HOMESTEAD" Guestroom Design
The "CITY VIEW" Guestroom Design
The "GETAWAY LIFESTYLE" Scheduled Q3 2007

Four Points by Sheraton - Prototype:
Presentations & Discussions on the Following:

Architecture & Construction Standards
FF&E Standards
Brand Standards
Life Safety

Galaxy Lightspeed:
Discussions by the group on the following:
Installation & Training Progress
Improvements to Stability Requirements by the group
The Results of the 2.5 Patch in North America
Further Follow up Required & Commitments to be given

ASFONA Members requiring more detail and specifics on any of the above mentioned topics should contact John Shingler directly either by email or phone.

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