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FOUR POINTS BOARD
FOUR POINTS BOARD
July 18, 2006,
A meeting of the Four Points by Sheraton Advisory Board took place in New York on July 18 2006. An overview of the meeting is as follows:
Hoyt Harper - SVP Four Points by Sheraton
Kristina Vetta - Senior Brand Manager
The Four Points Brand Management Team
John Shingler – President
Hunk Luk – Board Member & Treasurer
Howard Zetley – Board Member
Lou Karger – Board Member
ALSO THE OTHER MEMBERS OF THE ADVISORY BOARD
Brief review of 2007-09 Strategic Plan
Impressive number of hotels in the pipeline. The board asked for more detailsd information relating to location specifics.
Also, how many of these new properties in the pipeline are new builds vs. conversions, and international vs. domestic.
Hoyt to provide the board with the information requested
The board expressed interest in the vertical prototype and cost per sq. foot.
Information to be sent to te board on the floor plan of New Homestead prototype
The brand team will forward a copy of the existing floor plan to the board.
New Collateral /Advertising / Photography
Collateral is still not available, although note sent out about availability on July 15.
Paula to follow up about all issues and will send status to field.
Discussion on the issue of simple pricing and more to take place
Hoyt will respond directly to individual board members.
Need exact schedule of availability.Brand to get rid of old inventory in order to move everyone to Caswell Massey immediately. Would like to see updates in newsletter to announce to staff.
Ensure that pricing will not be affected by oil increases (shipping)
Kristina will issue specifics on when orders can be placed and projected shipping date.
Outdoor signage will be delayed due to issues with freestanding signs. Memo to be sent to field.
Eventually make Front Desk Video Display online, and interactive (online concierge).
Intel to provide hardware for guest terminals in lobby.
Branding in-flight products with Four Points by Sheraton
Get exposure in in-flight videos, ads in in-flight magazines
2007 Marketing Co-op Fee Change
This will allow all properties access to the Field Marketing program. The program will be scaled to meet the needs of each market. A summary of the Field Marketing program to follow from Hoyt.
By a majority decision, the Advisory Board voted to go forward with change and for this to be re evaluated in one year.
Board requires a summary report on a quarterly basis, and reports to General Managers on a monthly basis.
Board requires a mid-year review with Field Marketing, and a kick-off meeting with them.
A session will be incorporated into the October meeting with Field Marketing to review the program.
The Advisory Board agreed that the brand should review this with North American Owners.
Fall in Love Day – October 11, 2006 in White Plains
Invite development and broker community
Tie in next Advisory Board meeting
Hold next GM Certification program at same time. Have Board speak with the GMs.
Global Summit in Spring of 2007
Have Advisory Board meeting with international owners.
Need consistent package to market through SPG channel
Rolling out with Board’s properties, and receive their feedback.
Ann Arbor and FP Milwaukee to be added to pilot program. Four Points Portal
Hoyt presented the rationale for proceeding with a Four Points portal at this time.
TO ASFONA MEMBERS
ASFONA Members who would like to receive more detailed information should contact John Shingler at email@example.com or 619-756-2424