Asfona
Association of Starwood Franchisees & Owners - North America
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Welcome

ASFONA is an organization comprising Starwood brands owners and owner's representatives whose mandate is to interact with Starwood in the development of the brand policies, standards, technology and all other issues that impact its member's businesses.

News Updates

STARWOOD - NEW CEO
The ASFONA Board of Directors, together with the Starwood North Americas Advisory Board met with Frits van Paasschen, the new CEO of Starwood Hotels & Resorts at the St. Regis Resort in Monarch Beach - California in October. Following this a further meeting with the CEO took place in November also at the St. Regis Monarch Beach. The last ASFONA Board Meeting was held at the Sheraton Chicago Hotel & Towers on February 27th 2008. The date and location of the next meeting will be announced shortly.
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